Most organizations do not want to admit they have a strategy problem. We are often contacted by nonprofits requesting a website refresh, perhaps with some additional marketing tools. After the initial meeting, we invariably discover that what they really need is help with strategy. Before effective marketing tools can be generated, an organization must be clear on their message and how it relates to varied stakeholders. Are the organization’s priorities clear? How about the impacts? These questions are critical! IVT brings a fresh perspective and invaluable experience to the table.
As with all our work, we always start with the end in mind. (Check out IVT’s Path to Action) What is the outcome that the organization wants? What action do you want someone to take when they land on your website? Through our conversations we gain a clear picture of the audiences, outcomes desired, and pressing needs. After a strategy has been developed, we propose a plan for a site that the organization can maintain—it must be sustainable over the long-term.
We have helped multiple nonprofits achieve the next level of donor engagement and provide enhanced services to their targeted communities. Our carefully executed strategies and attractive and effective marketing tools speak for themselves. We believe that our passion for giving back to our community through partnership with nonprofit organizations shines through in the work that we do. The words of some of the nonprofit executive directors (featured below) reinforce the invaluable impacts made by IVT’s talented team and our unique approach.